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Guide to Managing Media and Public Relations in the Linux Community
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Chapter 5. News Releases—the Major Communications Tool

Table of Contents
5.1. Writing News Releases
5.1.1. The Headline
5.1.2. The First Paragraph
5.1.3. The Middle Paragraphs
5.1.4. Final Details
5.2. What Makes a News Release Good (or Bad)
5.3. Top Ten Tips for Writing Releases
5.4. Distributing the News Release
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Monitoring Media Coverage Writing News Releases